The process of determining the percentage of potential gross income a property achieves compared to its maximum potential income is a key performance indicator (KPI) for real estate investments. For example, a property with a potential annual income of $100,000 but only generating $80,000 due to vacancies and collection losses has an 80% KPI. This metric considers both physical occupancy and the actual income generated, providing a more realistic view of financial performance than simply tracking the number of occupied units.
Analyzing a property’s income generation in this way offers a more accurate assessment of its profitability and return on investment. This metric helps property owners and managers identify areas for improvement, such as reducing vacancy rates, optimizing rental pricing strategies, or improving collection processes. Historically, focusing solely on physical occupancy could mask underlying financial challenges. This more nuanced approach enables better-informed decision-making regarding property management and investment strategies.